You run a business, raise children, keep a household going - and you would still like some time for yourself?
“I work in scraps of time between the kids and the housework - and the results never match the effort.”
“I jump from one thing to the next. By evening I am wrecked and still cannot say what I actually got done.”
“The business is growing, but I am more tired every month. This was not the freedom I started for.”
“I love my work. So why do I feel guilty all the time - towards my children, my clients and myself?”
If you recognised yourself in any of those, I know the feeling. I have three children, ADHD and a business that has to keep running on the days when I cannot. Most productivity advice assumes eight uninterrupted hours - you do not have them. So with every client I build a system around her real day: children, interruptions, weaker days and all. Business, family and looking after yourself then fit into one life.
An analyst's mind. A coach's heart.
I started at McKinsey & Company, helping multinationals transform their processes. Then came three children, lupus and ADHD - and with them a question you may know too: “How am I supposed to run a business when my day looks nothing like the productivity handbook?”
I had to build the answer myself, and now I pass it on. I help mothers in business create a Business for Life: one that works alongside family, health and energy. I combine coaching with process design and current technology, and I build systems that hold even when you cannot.
The Head and Heart Method: analytical precision from McKinsey plus a coach's intuition plus the lived experience of a mother of three. A system built around you - never a template for some generic entrepreneur.
Three roles. One approach.
An analytical foundation, a coach's intuition and teaching practice - always connected.
Operations
Systems & processes
I map where your time and energy leak out, then set up the processes and automations that keep running while you are dealing with a sick child. Your business stops depending on you sitting at the computer.
Management consulting
Strategy & transformation
An outside methodical view, tested at one of the top three consulting firms in the world, translated into the reality of a small online business. Strategy, numbers and priorities without the corporate vocabulary.
Coaching
Professional coach
Questions that help you put words to your thinking and untangle what got knotted up in your head. The Head and Heart Method gives equal weight to the numbers and to what you feel.
What we can work on
Three ways to work together - pick the one that makes the most sense for you right now.
A consultation on an idea or on how you want to run your business
Going round in circles and need a view from outside? Bring an idea, a dilemma or the feeling that something is stuck. You will leave knowing what to do first - and what you can safely let go of.
Setting up processes in your business or team
We map where your time and energy disappear and build a system that runs without you standing over it. Automation, delegation, AI - to the degree that suits your business and your head.
A talk or workshop on a specific topic
For your team, your conference or your online community. Business systems, AI, working with an ADHD brain, the Head and Heart Method - always shaped to the audience, always with one concrete step they can take.
Where the know-how comes from
2016
Entrepreneur & teacher
Online educationThe start of my own business in online education. Courses and coaching for women who want family and business to fit together - the ground everything else grew from.
2018
Founder
Paws on TripAn app and guide for people travelling with animals. My first time building a product from nothing - idea, development, and a community of users.
2020 – 2023
Business Analyst
McKinsey & CompanyHR transformations for multinational organisations at one of the top three consulting firms in the world. Strategic projects for corporate clients across industries.
2021
Program founder
Rodičovská nedovolenáAn online education program for parents on parental leave. More than 10,000 people went through it in 18 months - one of the biggest successes in Czech online education.
2022 – present
Founder & CEO
MaiaformBuilding a digital agency focused on smart AI solutions for online business. Strategy, operations and creative work for women who want to grow at a pace they can sustain.
2024 – present
Creator of the methodology
KH FlowSystemMy own methodology for running a business in step with your energy and the rhythm of your brain. Built for women with ADHD, an autoimmune condition or long-term overload, because standard productivity does not work for them.
Looking for a guest for a podcast, an interview or a conference?
I talk about systems, business and balance - practically and without buzzwords. Everything you need is below.
Speaking topics
Operating systems for women running online businesses
How to set up processes that work without you standing over them
Running a business without running yourself into the ground
Cutting back the work you hate and still having paying clients
AI as a member of your team
Practical workflows that save hours every week
The Head and Heart Method
How to combine analytical thinking with intuition when a decision matters
From chaos to calm: a system for an overloaded brain
Concrete approaches for women whose brains work differently
Formats
Short bio (for hosts)
I am a coach, operations consultant and founder of Maiaform. I work with mothers running their own business and help them build a Business for Life, with analytical precision and a coach's intuition.
Extended bio (for event programs)
I started as a Business Analyst at McKinsey & Company, working on strategic and HR transformations for multinational organisations. After moving into the online world I built Rodičovská nedovolená, an education program that more than 10,000 people went through in 18 months. Today I run the digital agency Maiaform and coach mothers in business using the Head and Heart Method, a combination of analytical thinking and intuition. I have three children, ADHD and lupus, so when I talk about business, AI and productivity, I am talking about my own life.
Photo download & Press kit
katka@halenka.cz · I reply within 24 hours
What organisers say
Katka and I recorded an interview for my community about building a business that serves your life. I really like her professional approach and her mentoring style - she names things straight, opens up the sore subjects, and shows both the value of structure and plans and the need for your own creative invention.
Věra Švach
interview for her community
What struck me was the quality of Katka's ideas - and above all how fast they arrived, right in the middle of the event. She reads a situation very quickly, comes up with a creative solution, and carries other people along with her. With Katka you simply cannot go wrong.
Jasna Flamiková
organiser of a charity evening for women in business
What I am working on
An agency for women in business, AI tools, and apps that take some weight off everyday parenting. Every project solves a real problem, without unnecessary complexity.
Maiaform
Digital agency
Your genius deserves a shape it can grow into. We pair AI with human creativity - marketing and online presence that work while you do something else.
ContentSystem
Content in your own voice
Two weeks of content ready in advance. AI writes it, and it still sounds like you rather than like ChatGPT. No more daily “what do I post today”.
Vydroušení
Audio stories for children
You type in your child's question or a topic and an original story is written around it. Viki the otter and Matyáš answer children's curiosity by playing with it.
Zabal si
A packing guide for trips
Nothing forgotten, no arguments in the hallway. A picture packing list for that particular child and that particular trip.
Šéfkuchtík
Recipes for small cooks
AI generates a picture recipe with ingredients and steps pitched at the child's age. Cooking turns into a game instead of a daily standoff.
Yummuno
AIP recipes from your fridge
Photograph what you have at home and get recipes that follow the AIP protocol. No more long searches for something you are allowed to cook.
What my clients say
I was convinced I already knew it all and did not need another program. Looking back, I thank myself and my intuition for signing up anyway. Katka showed me a direction and untangled me from a ball of overwhelm, confusion and creeping self-doubt. Whether you are looking for a coach, a mentor or a business partner, with Katka you cannot go wrong.
Radka Tomešová
Podnikání efektivně program
Katka is razor sharp, structured and strategic. In a matter of minutes she cuts through a problem I would have chewed on for days and weeks. She can give you a kick where you need it and also anticipate exactly the questions you are looking for answers to.
Zuzana Wulfken
member of the BFF program
Thank you so much for the mentoring. I had no idea I could move this far in such a short time. She managed to name precisely the things I could never quite put into words myself. I left with a clear plan.
Laura Malíková
one-to-one business mentoring
I am a fairly chaotic person and strong ADHD does often get in the way. The support from start to finish suited me - I ended up with a very clear itinerary, more motivation, and the knowledge that I was not on my own with it.
Barbora Holcmanová
Krotitelka prokrastinace
The first consultation with Katka was simply wow. Very professional, fast and effective. Not one minute was wasted on small talk - everything moved towards the goal. And all of it in a conversation that felt pleasant and genuinely supportive.
Hana Machů
ByzKompas · first consultation
Katka is incredibly quick and she listens at the same time. I did not get generic advice, I got well-aimed options for exactly what I was looking for. Even in a short format you can get a great deal done.
Klára Hrubá
business mentoring consultation
Questions I get asked
Who is Katka Halenka?
I am a coach, operations consultant and speaker. I founded the digital agency Maiaform, started out as a business analyst at McKinsey & Company, and I am a mother of three. I help mothers in business build a business that works alongside their family and alongside them.
Who does Katka work with?
Mothers in business - women carrying a family, a household and their own company at once. Most often coaches, teachers, freelancers and owners of small online businesses who want to grow, but not at the cost of running themselves into the ground.
What is Business for Life?
My approach to business, where work serves your life instead of the reverse. Instead of grinding at the expense of family and health, we build a business that fits the capacity you actually have and gives you the freedom you started out for.
What is the Head and Heart Method?
The way I combine analytical precision from McKinsey with a coach's intuition. On decisions that matter I give equal weight to the numbers and to what you feel. The result is a system built around you rather than a template for some generic entrepreneur.
Do you give talks and workshops?
Yes. I do podcast interviews (30-60 min), keynote talks (30-60 min) and practical workshops (2-4 hours), in English or Czech. Topics range from business operating systems through working with an ADHD brain to the Head and Heart Method. Write to me and we will find the right format.
What can I work with you on?
Three things: a consultation on an idea or on the direction of your business, setting up processes and automation in your business or team, and a talk or workshop for your team or community. If you are not sure what you need, get in touch and we will work it out together.
What is KH FlowSystem?
My own methodology for running a business in step with your energy and the rhythm of your brain. It came out of working with women for whom standard productivity does not work, whether because of ADHD, an autoimmune condition or long-term overload. It starts from how your brain and energy actually behave and shapes the working system around that.
Want a Business for Life?
Write to me - about coaching, about setting up processes, or about a speaking invitation. A real person reads it and replies within 24 hours.
katka@halenka.cz · I reply within 24 hours